The Minimalist’s Guide to Choosing Sales Tools That Actually Get Used
Sales teams drown in software options these days. You buy the latest CRM or automation tool, spend weeks on training, and then watch it sit unused on your dashboard. This tool overload kills productivity and drains budgets. A minimalist sales stack fixes that. It means picking just a few tools that fit your needs perfectly. These choices boost efficiency without adding hassle. Aktok shines here as a simple platform that speeds up outreach. It helps sales reps focus on closing deals, not managing apps. Introduction: The Tool Overload Epidemic in Sales The Hidden Cost of Unused Software Unused tools cost more than you think. Subscriptions pile up fast, often hitting thousands per year for a team of ten. Training sessions eat hours that reps could spend selling. Studies show only about 30% of sales teams fully adopt new CRM features. That leaves 70% of your investment wasted. Worse, low usage breeds frustration. Reps stick to old habits like email and spreadsheets. This cycl...